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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q74-Q79):

NEW QUESTION # 74
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. When to send the email
B. Who the offer come from
C. How to determine engagement
D. What the offer will be

Answer: D

NEW QUESTION # 75
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Automation Studio to prepare personalization data and initiate journey.
B. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
C. Use Automation Studio and Salesforce sends with campaign as an audience.
D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Answer: B

NEW QUESTION # 76
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
B. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
C. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
D. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

Answer: C

Explanation:
By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days [1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address. Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Data Extensions Overview: https://help.salesforce.com/articleView?id=mc_es_data_extensions.htm&type=5 * Journey Builder Overview: https://help.salesforce.com/articleView?id=mc_jb_overview.htm&type=5

NEW QUESTION # 77
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A. %%BASEFILENAME_FROM_FILEDROP%%
B. Scheduled Starting Source
C. File Drop Starting Source
D. %%BASEFILENAME_FROM_TRIGGER%%

Answer: A,B

Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.

NEW QUESTION # 78
Northern Trail Outfitters wants its emails to be redirected to Marketing Cloud servers for processing.
Which configuration setting should the consultant recommend?

A. Sender Authentication Package
B. Reply Mail Management
C. Custom Delivery Profiles
D. Private Domains

Answer: B

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is A - Reply Mail Management (RMM).
* Reply Mail Management redirects incoming email replies to Marketing Cloud servers where they are processed based on defined rules (e.g., auto-responses, unsubscribe handling).
* It ensures Marketing Cloud can properly manage replies rather than relying on customer inboxes.
# Why others are wrong:
* B: Private Domains help with sending (authentication) but not reply redirection.
* C: SAP (Sender Authentication Package) includes Private Domain setup but doesn't itself manage replies.
* D: Delivery Profiles configure sender and reply-to addresses but don't control reply processing rules.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Reply Mail Management Overview:
"Reply Mail Management (RMM) redirects subscriber replies to Marketing Cloud servers where you can configure responses, auto-replies, and unsubscribe handling." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm)
-

NEW QUESTION # 79
......

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Free PDF Salesforce - CRT-550 Updated Dumps Guide

Free PDF 2025 CRT-550: Fantastic Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Dumps Guide

Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q74-Q79):

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